This Was Hollywood

Forgotten Stars and Stories
by Carla Valderrama

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In this one-of-a-kind Hollywood history, the creator of Instagram's celebrated @ThisWasHollywood reveals the forgotten past of the film world in a dazzling visual package modeled on the classic fan magazines of yesteryear.
From former screen legends who have faded into obscurity to new revelations about the biggest...
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Published By Running Press Adult

Format Hardback


Number Of Pages 240

Publication Date 11/17/2020

ISBN 9780762495863

Dimensions 7.45 inches x 9.3 inches

"Carla Valderrama genuinely loves Hollywood history, as you can tell from every page of this book. Her enthusiasm is matched only by her determination to back up her stories with good, old-fashioned research. I learned a lot from This Was Hollywood and you will, too."

“Valderrama resurrects the golden age of Tinseltown in all its splendor and silliness.... For the cinephile on your list, This Was Hollywood will be a treat.”
— Kirkus Reviews

“[T]his isn’t your typical stocking-stuffer novelty item.... Valderrama’s secret history of the film industry keeps it classy even when she’s airing decades-old dirty laundry. This Was Hollywood is laid out in the style of a vintage fan magazine, featuring bold graphic design backed by meticulous research that brings silver-screen icons, both immortal and largely forgotten, to life once again on the page.”
— AV Club

"Come for the history lessons, fascinating backstories, historical ads and images; stay for Puzzums, ‘the cat who conquered Hollywood.'"
— Variety

"Carla Valderrama knows how to make something look good."
— Entertainment Weekly

"Carla Valderrama took her popular This Was Hollywood account and turned it into a new book, digging deep into the Golden Age of film.... The book is packed with photos and Valderrama's research takes its own spotlight with a unique visual treatment modeled after golden age periodicals."
— LAist

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