The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers
$21.99
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Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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Published By Little, Brown Paperbacks
Format Paperback
Number Of Pages 304
Publication Date 08/25/1997
ISBN 9780316365468
Dimensions 5.5 inches x 8.25 inches
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