The Snowball System

Winner of the 2019 Axiom Business Book Award in the Networking category

"Snowball System is relevant even if you don't work in sales or business development... This book offers a clear and compelling sales process for even the most resistant to sales."—Forbes.com

"Full of steps that you can follow to grow your business without feeling like a sleazy salesperson."
—Adam Grant, New York Times-bestselling author of Give and Take and Originals

"If you're even a little uncomfortable selling, Mo Bunnell will ease your concerns. In this concise, practical book, he shows that the essence of effective sales isn't back-slapping or slick-talking. It's learning how to be strategically helpful to your clients and customers. This is wisdom everyone in business development could use."—Dan Pink, author of When and To Sell Is Human

"Calling on his years of experience developing this process, Mo Bunnell explains how to create a richer and more meaningful relationship between the client and seller-expert. In his light, engaging style, Mo advances one of my most deeply-held beliefs: Always be of service to others. I highly recommend this book for anyone who not only wants to be better at sales, but to have stronger relationships as well."
—Keith Ferrazzi, author of the #1 New York Times-bestseller Who's Got Your Back? and Never Eat Alone

"I was always looking for a business development system that made sense in our high-end, expert-driven world. We found one in Mo's method. The Snowball System is accessible and easy to implement, but most importantly, it works. I cannot recommend it highly enough."—Bill Ruprecht, CEO, Sotheby's (2000-2014)

"Businesspeople will find it highly useful in making customer growth a permanent part of their careers."—Publishers Weekly