The Future of Storytelling

“a richly illustrated, deeply informed exploration of how immersive, interactive, and participatory media are redefining human expression… celebrates the return of storytelling to its communal, participatory roots." 
 —Forbes

"'Let’s play make-believe!' I remember as a child saying this to my friends. It was so easy to do. All that was needed was a pencil and paper and a willing imagination. I’ve spent my career as an animator using the power of storytelling to transport people to other worlds. While the 'paper' has evolved, imagination is still the key ingredient. Charles Melcher has become the friend who understands this better than anyone, and he invites us all to come along with him into a new and exciting future for storytellers.” —GLEN KEANE, director, animator, illustrator, and author

"In The Future of Storytelling, Charles Melcher reveals how technology is revolutionizing storytelling, making it a visceral, transformative force. For tech leaders, marketers, creators, and visionaries, this is a wake-up call: Immersive storytelling isn’t just about entertainment—it’s the future of engagement, education, brand loyalty, and human connection.”—ANGELA AHRENDTS DBE, former SVP, Apple Retail, and former CEO, Burberry

“Clear, purposeful, and visionary. A guide for creators who believe stories should do more than entertain—they should move us forward.”—AJAZ AHMED, founder and CEO, Studio.One, and founder and former CEO, AKQA