The Design of Everyday Things

“This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.”—Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology

“Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO, and author of Change by Design

“Design may be our top competitive edge. This book is a joy—fun and of the utmost importance.”—Tom Peters, author of the national best-seller In Search of Excellence

“Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.”—Cees de Bont, Dean, School of Design, Chair Professor of Industrial Design, The Hong Kong Polytechnic University