Red Team

How to Succeed By Thinking Like the Enemy
by Micah Zenko
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Essential reading for business leaders and policymakers, an in-depth investigation of red teaming, the practice of inhabiting the perspective of potential competitors to gain a strategic advantage

Red teaming. The concept is as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red...
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Published By Basic Books

Format Hardback

Category

Number Of Pages 336

Publication Date 11/03/2015

ISBN 9780465048946

Dimensions 6.5 inches x 9.62 inches


"An important book."—Red Team Journal

"[Zenko's] valuable analysis and advice will be of particular interest to executives, and anyone charged with strategic planning."—Lt. Gen. H.R. McMaster, director of the Army Capabilities Integration Center and deputy commanding general for future at the U.S. Army Training and Doctrine Command

"The most depressingly timely book on terrorism I read this year."—Carlos Lozada, editor of the Washington Post Book Party blog

"An excellent book.... There are few business or government officials who could not derive some insights from the wide breadth of examples Zenko exploits so effectively."—War on the Rocks

A gripping, deeply informed overview of red teaming.... Red Team is filled with harrowing stories of red-team failures but also successes in the domains of both national security and the private sector, where companies, for example, red team against hackers."—Soundview Executive Book Summaries

"An excellent book."—Booklist

"Zenko explains, in absorbing detail, the value of red teams, groups formed to act as devil's advocates.... Zenko offers readers much to consider and an effective way to take action."—Kirkus

"In today's complex world, decision makers need smart, sophisticated, and insightful options. Red Team shows policymakers and CEOs alike that the way to make the best use of your organizational talent is to break down your organization."—Jami Miscik, former Deputy Director for Intelligence, CIA

"Complacency, groupthink, inertia, tunnel vision. These are the most common after-the-fact explanations of big failures in politics, government, war, and business. In these pages Micah Zenko offers a lucid analysis backed by many fun-to-read examples of common mistakes as well as a useful compendium of best practices. Red Team is must-read for decision makers everywhere."—Moises Naim, Distinguished Fellow, Carnegie Endowment, author of The End of Power

 
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