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How Today's Smartest Businesses Profit by Giving Something for Nothing
by Chris Anderson
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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the...
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Published By Hachette Books

Format Paperback

Category

Number Of Pages 304

Publication Date 04/20/2010

ISBN 9781401310325

Dimensions 5.19 inches x 8 inches


"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."—Alan T. Saracevic, San Francisco Chronicle

 
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