Emotional Design

“The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again.”—Wired

“Norman’s analysis of people’s emotional reactions to material objects is a delightful process…His readers will take away insights galore about why shoppers say, ‘I want that.’”—Booklist

“Norman's analysis of the design elements in products such as automobiles, watches and computers will pique the interest of many readers, not just those in the design or technology fields.”—Publishers Weekly

“Donald Norman’s relentless and exacting exploration of the universe of everyday objects has brought him to the final frontier of design: emotions. His exquisite psychological analysis provides a solid and reliable reference and a most valuable tool.” —Paola Antonelli, Senior Curator of Architecture and Design, Museum of Modern Art

“Don Norman does it again! He asks the important questions and gives the right answers. I wish this insightful book had been available forty years ago so that I could have done a much better job as a designer.”—Dr. Robert Blaich, former Senior Vice President of Corporate Design, Royal Philips Electronics

“This is a valuable book... It will help the design world to do great work.” —Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology

“Amazing…Norman does a wonderful job making these ideas come alive.”—Daniel Bobrow, Research Fellow, Palo Alto Research Center