Brain First Business
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This item is on Preorder, with an expected delivery date of October 27, 2026
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A practical and inspiring guide that helps ADHD entrepreneurs harness their unique brains to build a thriving business
For entrepreneurs with ADHD, some traits, such as creativity, hyper-focus, and risk-taking—are rocket fuel for launching a new venture. Others, such as trouble with attention to detail and time management, can make running...
Published By Basic Venture
Format Hardback
Number Of Pages 288
Publication Date 10/27/2026
ISBN 9781541608498
Dimensions 5.5 inches x 8.25 inches
“Entrepreneurs with ADHD often feel like they're fighting their own brain while trying to build a company. Amanda Perry shows them another way. Brain First Business is honest, practical, and deeply empowering. It will change how you work and how you lead.”—Gino Wickman, author of Traction and Shine
“Brain First Business is the practical operating system for ADHD entrepreneurs. Amanda cuts through the noise and gives founders a clear, actionable framework to build a business that actually works for their brain.”—Ben Branson, founder of Seedlip and The Hidden 20%
“A wonderful reminder of the value of neurodiversity in business and the vital need to amplify the remarkable, rather than endlessly optimizing the average. Never forget that the very same attributes that make you a bit of a pain on Monday morning can be a superpower by Friday afternoon.”—Rory Sutherland, author of Alchemy and vice chairman of Ogilvy
“Traditional business advice is rooted in neurotypical thinking. This book challenges that entirely. As a founder herself, Perry highlights how to build in a way that aligns with how an ADHD brain works—the message is validating, practical, and honestly game-changing.”—Laura Jackson, creative co-founder and creative director of Glassette