Lucky by Design

“Judd Kessler expertly explains how to recognize and navigate the many hidden markets that determine what you get and why, delivering actionable advice from the still-emerging field of market design.”—Alvin E. Roth, winner of the Nobel Prize in Economics and author of Who Gets What — and Why

“In a world where so much seems to come down to luck, Judd Kessler reveals that there’s more order — and more opportunity — than we think. With wit, wisdom, and science, Kessler gives you  the tools you need to succeed when resources are scarce and to avoid unnecessary conflict.”—Katy Milkman, Professor at the University of Pennsylvania and bestselling author of How to Change.

“Getting “impossible” to get concert tickets, school admissions, restaurant reservations—these aren't games of chance. They're games of skill. And most people don't even know they're playing. In Lucky by Design, Kessler reveals the hidden rules of the game, and arms you with the strategies you need to win them.”—Annie Duke, former professional poker player and bestselling author of Thinking in Bets

"Who knew cutting-edge economics could be so fun — and so useful? Witty and entertaining, Lucky by Design is essential reading before your next job hunt, school application, or even dinner reservation."—Seth Stephens-Davidowitz, economist and New York Times bestselling author of Everybody Lies

“Charmingly written and chock full of intriguing suggestions that might never have crossed your mind, this truly fun read helps you better understand—and navigate—the hidden markets in your life, from the school yard to the doctor’s office to the next concert ticket you aim to snag.”—Amy Finkelstein, Professor of Economics at MIT and author of We’ve Got You Covered

"Lucky by Design is that rarest of things: an economics PAGE-TURNER.”—Lin-Manuel Miranda

“A crash course in how invisible markets really work. Judd Kessler demystifies the hidden forces behind everything from college admissions decisions to Taylor Swift ticket prices. If you’ve ever wanted a better understanding of economics—or loved Freakonomics—his book is full of surprising and practical insights about making your own luck.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast Re:Thinking