Polling Matters
Why Leaders Must Listen to the Wisdom of the People
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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively,...
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Published By Grand Central Publishing
Format Hardback
Category
Number Of Pages 320
Publication Date 07/30/2004
ISBN 9780446530644
Dimensions 6 inches x 9 inches
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