The Formula

Praise for The Formula

"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."—Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU

"Laszlo Barabasi is an extraordinary scientist who has enjoyed great success. He brings to bear all of his capacity as the former to understand the latter--to our great benefit. Writing in a lively fashion, he illuminates broad principles that explain how people in all fields--from entrepreneurs to scientists to athletes to artists--achieve success. The insights are novel and useful, and backed not just by vivid stories, but also by the sorts of detailed and inventive scientific analyses, plainly explained, for which Barabasi is rightly famous."—Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University

"In his new book, Laszlo Barabasi delights us with the stories and mechanisms that explain success in our achievement obsessed society."—Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab

"Barabasi will indelibly transform the way we all think about success."—Alex Pentland, author of Social Physics and Toshiba Professor at MIT

"It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers."—Geekwire

"A fascinating new book."—Bloomberg Businessweek

"If you are currently at the top of your field, but you want to knock everyone else off the mountain, Barabasi will tell you how. And if you're not quite there yet, these laws might give you something to think about on the way up."—Lifehacker

"A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways."—Nature

"The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success."—Science