Selling the Invisible
A Field Guide to Modern Marketing
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish....
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Published By Grand Central Publishing
Format Paperback
Category
Number Of Pages 272
Publication Date 03/20/2012
ISBN 9780446672313
Dimensions 5.25 inches x 7.5 inches
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