{"product_id":"under-the-radar-9780738207742","title":"Under The Radar","description":"Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in \u003ci\u003eForbes, Fortune\u003c\/i\u003e, and \u003ci\u003eThe Industry Standard \u003c\/i\u003erepresent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced \"Netstrapper\" who sold his Internet start-up for 85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate \"under the radar.\"","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":51391703712049,"sku":"9780738207742","price":21.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/pageaday.com\/products\/under-the-radar-9780738207742","provider":"Page-A-Day","version":"1.0","type":"link"}