The Tipping Point
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person...
Published By Little, Brown and Company
Format Audiobook
Category
Number Of Pages N/A
Publication Date 04/01/2006
ISBN 9781594831713
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]