Tarzan Economics

“As the chief economist at Spotify, Will Page didn’t just react to disruption—he anticipated it and helped to fuel it. His experience in the music industry is full of takeaways for riding waves of change instead of being bowled over by them.”—Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife

"Tarzan Economics is a wild ride through a turbulent industry: the digital music business.  The book is fun to read and full of business strategy take-aways—from Napster to Mark Twain's patents, Will Page writes with verve and deep insight."—Preston McAfee, Google Distinguished Scientist

“This book carries lessons on two essential concepts in today’s world: the attention economy and the difference between builders and farmers. The takeaways are as relevant to running a large corporation as they are to starting your own business. A compelling and generous read.”—Scott Galloway, Professor of Marketing at NYU Stern, bestselling author of The Four and Post Corona, cohost of the Pivot Podcast

"Quite a few business books are about digital disruption. Others are insider's guides filled with juicy stories. A precious few are actually fun to read. Tarzan Economics is all three of these, and more. It will make you smarter about what's been happening. And what's about to."—Andrew McAfee, cofounder of the MIT Initiative on the Digital Economy; coauthor of The Second Machine Age and author of More from Less

“Deftly extrapolating from the music industry’s disruptions, Page urges us to look skeptically beyond face value. He guides us on how to pivot our thinking by identifying factors that point in a contrary direction—sometimes subtle, sometimes hiding in plain sight.”—Mary Megan Peer, CEO of peermusic

"I didn’t think we needed another book about disruptive innovation. I was wrong. This is excellent: clear but full of multiple perspectives and good advice."—James Anderson, Partner at Baillie Gifford