Selling the Invisible
A Field Guide to Modern Marketing
$14.99
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish....
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Published By Business Plus
Format Audiobook
Category
Number Of Pages N/A
Publication Date 04/01/2006
ISBN 9781594837159
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