{"product_id":"product-leadership-9780465014330","title":"Product Leadership","description":"As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the \"stage-gate\" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. \u003ci\u003eProduct Leadership\u003c\/i\u003e won't just tell you what things are helpful to your company's success. Now it will tell you \u003ci\u003ehow and how much\u003c\/i\u003e they help.","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":51391400608049,"sku":"9780465014330","price":37.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/pageaday.com\/products\/product-leadership-9780465014330","provider":"Page-A-Day","version":"1.0","type":"link"}